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Kraft Mac and Cheese

Role

Account Manager

Collaborators

Ethan Davidson (AD); Shanygca Newman (AD)

Submitting to D&AD New Blood Awards 2025

ASK: Position KMC's Big Cups as the ultimate gaming snack for the American gaming and streaming community while shaking its current image of being 'food for kids'.

STRATEGY: KMC will host a branded tournament on popular streaming platforms where their favourite streamers/gamers will compete and showcase the convenience of KMC Big Cups in real time.

Another Community That Thrives on Fanfare

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