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Toronto Police Service
Role
Account Manager; Copywriter
Collaborators
Natasha Meikle (AM/CW); Jimin Heo (AM/AD); Sandra Elizabeth Baby (AM)
Award
2nd Place
Live Client Competition (Pitched to Toronto Police Twice)
ASK: Create a campaign to reduce youth violence in Toronto
STRATEGY: Using the classic "Missing Poster" design to capture the attention of at-risk youth, remind them of milestone moments they may miss if they partake in gang-related gun violence
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